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By now, anyone who has Tinder, the widely popular “lifestyle” app, knows about its latest update…

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Image courtesy of screenshot by author.

Tinder Plus is the next tier of the casual dating service, charging a monthly fee to access features such as changing your location and rewinding your swipes. This may not come as a surprise, considering the massive popularity of the app and the opportunities for monetization, but the surprising part is the surge pricing model they are using.

While Tinder Plus costs $9.99 for anyone under the age of 30, anyone over that age limit has to pay $19.99 for the same features. It also seems that sometimes women over 30 are only charged $14.99. The differences aren’t only between age and gender, but location as well. Tinder is charging prices as low as $2.99 (in emerging markets) and as high as $23.99 (in developed markets).

But these extra features and the luxury of no advertisements aren’t the only thing Tinder Plus is offering. According to some people, Tinder is now limiting the amount of swipes you can make in a certain amount of time. Apparently after around 100 swipes, you will need to wait 12 hours to continue trying to find your one true love!

The question that comes to mind is “who would actually pay for this?” The most surprising part to me was that so many people have subscribed to Tinder Plus, something I only realized when I noticed that some profiles were swiping in a different location than they were actually located. The only thing I can conclude from this is that some people take Tinder much more seriously than it was originally meant to be (not that that’s a bad thing), and Tinder is cashing in on this.

Now, we’re all just waiting to see what happens next. Will Tinder discontinue their free service altogether? Will this app revolutionize online dating as we know it? Will anyone ever find their Tinderella?

Featured image courtesy of screenshot by author.

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