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This weekend, the April cover of Vogue was released featuring the “#worldsmosttalkedaboutcouple:” Kanye West and Kim Kardashian, following its release, a full frontal social media frenzy ensued. 

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[Photo Courtesy of Cosmopolitan]

Vogue Magazine has long been considered the bible of the fashion industry. With decades of a solid reputation and little controversy, in recent months social media has opened the gates to widespread backlash and negative attention for the magazine. Last month, Jezebel campaigned through Social Media to get the undoctored photos of Lena Dunham’s cover shoot  for Vogue, and succeeded. Generating a ton of social media traffic along the way.

This month, a new controversy has been generated by the magazine, awarding the coveted cover to perhaps not the #worldsmosttalkedaboutcouple, but the #worldsmosthatedcouple, Kimye. The incorporation of a hashtag on the cover of the fashion world’s supposed classiest and most revered magazine is interesting. The hashtag has become so recognizable and incorporated into today’s society and everyday life, that its presence on the cover of a publication such as Vogue is assumed to be recognizable and acceptable to the magazine’s viewing audience.

The prominence of social media in lives of so many people has allowed for any event that takes place in the world to become subject to public debate on a forum that is accessible to most of the country and the world. Social media has allowed for all mediums to amalgamate into one: television, journalism, pop culture, film are all subject to the wrath of social media. Immediately following the “Kimye” cover release, twitter blew up with death threats, subscription cancellation threats, and general outrage towards the magazine and its editor, Anna Wintour. Cosmopolitan published an article of former quotes by Wintour atop tasteless photos of Kardashian, in a sarcastic and witty meme-like style.

cos-06-kim-kardashian-cover-de[Photo Courtesy of Cosmopolitan]

Not only does social media, twitter in particular, act as a platform for attack, but also a platform for comedy and parody. I think a situation like this, showcases both the negative and positive potential of social media. Even though who’s on the cover of Vogue magazine is not a hugely important event in the world, it is one that is bound to receive a lot of attention. Twitter allowed for dramatic and even frightening threats, but also for commentary on where society is heading, and some comedic relief. It opens doors that were never able to be opened before, both good and bad, and with its clear influence, it seems it is here to stay.

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[Screen shot I took from ABC News]

Screen Shot 2014-03-24 at 3.02.13 PM[Screen shot I took from ABC News]

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