A country, or even US state for that matter, attempting to promote tourism through advertising is no new feat. Yet, doing so through social media is and Scotland is accomplishing just that. #Scotlandhour is one Twitter hashtag working hard to further emphasize the nation as a prime destination. On the last Wednesday of each month between 9pm-10pm GMT, thousands gather to chat about where to stay, what to eat, and what to do in Scotland all through the hashtag. Each month a new topic is chosen to discuss, along with five questions, which are generated at ten-minute intervals. By opening it up to the public, answers are diverse, widespread, educational, and overwhelmingly positive! It is this positivity and enthusiasm which has made #scotlandhour such a enjoyable monthly meeting for all those who love Scotland and those simply interested in learning more.
Tweet courtesy of Lindsay MacLean
Starting in August 2011, the monthly chat has grown to have an audience of over half a million. As a result, this tool has proven itself to be a vital resource for those planning to visit Scotland and even those Scots who just want to learn more about their country.
The Scottish Parliament recently recognized the #scotlandhour team for all their efforts and expressed well-deserved recognition for their promotion of the Scottish tourism industry. Fergus Ewing, Scotland’s Tourism Minister, claimed that the company has “brought so much credit to [the] country” and announced plans for the Scottish government to team up with #scotlandhour for future endeavors.
More importantly, however, is what the hashtag has allowed domestic companies to do. It has enabled businesses, both large and small, to reach an expansive audience and promote products and share websites/information worldwide! In addition, businesses can reach out to potential customers and answer any questions or concerns. #Scotlandhour has revolutionized tourism marketing and it will be interesting to see how many other countries follow suit!
Feature Image from the author