After traveling around Europe for the past 3 months and studying in Prague for a good amount of time, I fine myself getting more and more interested in how social media differs in usage throughout the world. I find there are recognizable differences between the United States and Prague, but that is explainable and expected due to the ocean and many many miles of separation along with very different cultures. I have been searching and searching for an article that could break down Central Europe and its social media use differences. I finally found it: ” Online Lead Generation in Central Europe“. The article talks about the internet, social media, top search terms, and smartphones in various countries throughout Central Europe.
Interestingly, the Czech Republic has the highest Facebook CPC (cost per click) but no where near the most users. It is strange since according to the article, one of the top search terms in the Czech Republic is “Facebook” . It is probably this fact that makes the click more costly because it provides a valuably advertising niche.
Leichenstein has the highest GDP by a long shot and also has more registered companies than people in the country. Clearly money is no problem for the people of Liechtenstein and they maintain an active Facebook population. Other popular social media sites like Twitter, Youtube, and LinkedIn are barely, if at all used in the small country. These social media sites are probably not very popular because business and the economy are doing perfectly fine without advertisements on social media or self promotion. Without the use of social media sites in the United States economy, it would make it very hard for businesses to be successful in many cases.
Poland is apparently leading the Smartphone trend in central Europe. In my opinion this explains why the daily visits to social media sites are far higher in Poland than any other central European country represented in the tables. Smartphones make it significantly easier to maintain a social media presence daily. It practically becomes a requirement to check facebook and twitter 7 times a day with smartphone technology.
I was surprised to see that no where in the article is Instagram referenced. Although it is a fairly new form of social media, its popularity spread like wild fire in the United States among adolescents and businesses. Maybe it is because the smartphone trend is still growing in Central Europe and social media popularity for that matter. But Instagram is not just a phenomenan in the United States. If you go to the featured photos page on any given day, there is usually one out of the 12 pictures that is not in english and many of the photos are clearly from various countries around the world. We will see in time if Central Europe catches onto the Insta band wagon.
And speaking of Instagram….
The other day the unthinkable happened. My Instagram account was deactivated. And it was not I who deactivated it, it was Instagram. Why you might ask? They claimed “Your account has been disabled due to terms of service violations: http://instagram.com/legal/terms/ “. Naturally I went to the site to see how I possibly could have violated such terms. It was not helpful and totally overwhelming to go through their basic terms and general conditions and rights and everything else written there. I concluded that they can deactivate your account without permission if you violate their terms (posting offensive/risque photos or using other people’s photos). I am still befuddled as there is no “term of service” that I could have possibly violated. I am not one for steeling other’s work and I certainly do not post nude Instagram pictures, I would say I can be lumped into the same category as the average college student user. I eventually got over my annoyance with Instagram and gave up after sending them an email which was not graced with a response. I no longer have an instagram account and I can tell you that I do not wish to partake in that social media community anymore. The thought of remaking and trying to replicate my account and starting from scratch is so unattractive that I am totally uninterested in Instagram anymore. I have to say, it is somewhat nice to have one less thing to check on my phone, one less social media site to keep me tethered to technology, and one less way for people to keep tabs on me.